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A Brief History of Bluetooth and Proximity Marketing

Bluetooth is a system whereby data can be exchanged over short distances, using short wavelength radio transmissions. Originally created by Ericsson in 1994, it now comes as standard in almost all mobile phones, along with many other mobile devices and computers.

Bluetooth is named after a Danish king, the 10th century Harald I, as he united the tribes of Denmark into one single kingdom. The Bluetooth system was intended to do just that; connect people who would not otherwise be connected into a single whole.

Since the turn of the century, Bluetooth has started to appear in many devices, both handheld and otherwise. Now it can be found in everything from mp3 players, to games consoles, to telephones, and even watches. One of the first uses of Bluetooth to gain popularity was the link between mobile telephones and Bluetooth headsets. This allowed users to take their hands away from their phones while they talked, meaning they can be used legally while driving, along with making it easier to multitask in a variety of different ways.

Security concerns have dogged Bluetooth since it became mass marketable. Often called “Bluejacking”, someone will send an unsuspecting mobile phone user with Bluetooth a message, that can be spam, spyware or something entirely more dangerous. It is possible to take control of a user’s mobile phone and force them to phone a premium rate line, owned by the hacker. However, companies are always at pains to make sure Bluetooth is safe and secure; the problems experienced are not so very different from those suffered by computer users after the advent of the internet, and are dealt with in a similar manner.

There are numerous commercial uses of Bluetooth, proximity marketing being among the most successful to date. When a user with a Bluetooth enabled device walks into range of a transmitter, usually placed in a town centre or other venue with high footfall, a message will be sent to the user asking if they want to receive the content the advertiser is offering. If they are willing, the user will receive ads, discounts or other potentially useful content, which they can make use of.

A potential problem is the number of users who keep their Bluetooth switched off, due to the aforementioned security fears, or more usually simply a desire to save battery life. However, the number of discoverable Bluetooth devices far outweighs this, and therefore it is definitely a viable method of advertising for many businesses.

Bluetooth can be used to send
discount vouchers
and advertisements.
JungleDrum
offers this service to businesses, allowing them to reach more customers than was historically possible.

Bluetooth Proximity Marketing IN.

GreatShield Vogue Series 360 Degrees Rotating Leather Case / Folio with built-in Stand and Sleep Function for Apple iPad 2 / 2nd Generation Tablet – Brown $15.00 Fun and protective new twist on a folio style case for your new Apple iPad 2! With finely detailed elegant leather like material draped throughout the swivel leather case and a soft microfiber covering the inside of your case – your new iPad 2 is well protected in its new swivel leather case. With an integrated 1.5mm plastic shell that is attached to the 360 degree stand attachement, you can swive…

Microsoft Wireless Entertainment Desktop 8000 (Light Silver) $299.99 Microsoft Wireless Entertainment Desktop 8000 The ultimate rechargeable keyboard and mouse for Windows Vista® and PC entertainment. Designed to make it easier than ever to control PC media from your desk, your lap-or even from the comfort of your couch….

Blackberry Smart Card Reader $125.66 The BlackBerry Smart Card Reader builds on the security, flexibility and mobility of the trusted BlackBerry Enterprise Solution. The Blackberry Smart Card Reader is designed to allow mobile personnel to meet operational requirements for using multi-factor authentication with Bluetooth-enabled Microsoft Windows computers, Blackberry smartphones, PKI applications and for highly secure web browsing-…

Mobile phones, Bluetooth and location based marketing. $3.00 The book provides a comprehensive review of Bluetooth location based marketing within the retail and mall space. This work documents the development and growth of a Bluetooth Marketing company within the marketing arena. Includes case studies, business strategies and advice based on 5 years trading experience. From the early days of Bluetooth marketing all the way to mobile web and mobile applicat…

Bluetooth scatternet formation using proximity information of an election (Technical report / Pennsylvania State University. Dept. of Computer Science and Engineering) …

Warhawk (No Headset) $14.97 Take flight with Warhawk and experience a true full-scale war in an intense online multiplayer arena. Take to the skies and engage in high-speed aerobatic dogfights or hover to provide crucial aerial support to surging ground troops. Unleash an artillery assault with heavily armored tanks and all terrain vehicles. Advance on foot to frontline positions and key locations with an array of devastatin…

Blue2 – Bluetooth Message Broadcaster Proximity Marketing IDSCANs Blue2 is an amazing Bluetooth marketing tool, which allows you to communicate to users via Bluetooth enabled mobile phones. When a customer comes within the 800 foot range of Blue2 and has their mobile phone set to discoverable. Blue2 recognizes the handset and then sends information to the handset over Bluetooth. Take your 21st century digital message to your customers, either by adding …

Samsung Modus 3500 HM3500 Premium Noise Cancelling Dual Mono Stereo Bluetooth Headset with 2 Adapters $20.00 Bluetooth Headset Kit (Black) Modus 3500 Bluetooth headset is a premium performer in both mono and stereo modes. The dual microphone noise- and echo-cancelling headset delvers extraordinary sound quality. Active Pairing function makes paring the headset with another device quick and easy The Modus 3500 has multipoint capabilities and can be paired with two Bluetooth handsets or a single Bluetooth…

Samsung GT-i9250 Galaxy Nexus Unlocked Smartphone with Android OS 4.0, 16 GB Memory, Touchscreen, 5 MP Camera, Wi-Fi, and Dual-Core Processor–No Warranty (Black) $620.00 The world’s First Smartphone to feature Android 4.0 Ice Cream Sandwich and a HD Super AMOLED display. Ice Cream Sandwich brings an entirely new look and feel to Android. It has a redesigned user interface with improved multi-tasking, notifications, Wi-Fi hotspot, NFC support and a full web browsing experience….

HTC X515M EVO 3D Unlocked Android Smartphone with 3D Camera, Dual-Core Processor, Wi-Fi, GPS $413.00 Delivering the ultimate glasses-free 3D experience, the stylishly rugged HTC EVO 3D, with the latest HTC SenseTM experience, makes it easy to capture and share stunning 3D home movies and stills with friends and family. The stunning stereoscopic display means that 3D effects can be enjoyed naturally as images and video burst from the screen, free of the burden of 3D glasses. Relive precious momen…